About

Hi, I'm Ashley.

For those who don't know, 귤 (gyul) is the Korean word for mandarin orange. 🍊 It's also the inspiration behind the little tangerine you'll find throughout my portfolio, a small nod to my Korean heritage and the idea that small details can leave a lasting impression.

Looking back, I've always enjoyed making things. As a kid, I would try to DIY everything with anything I could get my hands on. I also spent eight years playing the violin as a musical outlet. That curiosity and creative drive eventually found its way to digital tools, where I discovered how much I enjoyed designing and bringing ideas to life.

When I came to Cornell, I was a Communication major fascinated by how people interact through technology. After taking Introduction to Digital Product Design and spending late nights building my first case study, I realized I didn't just want to study technology; I wanted to shape it through design.

Since then, I've helped take products from 0 to 1, designed experiences for real users through Cornell's Digital Tech & Innovation, and collaborated with startups to bring early ideas to life. Today, I'm especially interested in the intersection of UX design and data, where research and human insights come together to create meaningful experiences.